We are stoked to welcome Jenna Cheney, a Pacific Northwest mountain biker and rising content creator, to our growing roster of Canadian ambassadors.
There’s a certain kind of rider who doesn’t need a race number to make an impact, someone whose love for the trail is contagious enough to pull other people onto their bikes. That’s Jenna Cheney in a nutshell, and it’s exactly why we’re thrilled to welcome her as our newest ambassador.
Jenna is a mountain biker based in Powell River, a small coastal town on BC’s Sunshine Coast, though she grew up on Vancouver Island — Pacific Northwest riding is in her blood either way. What’s wild is how recent all this is: she only picked up mountain biking in 2023, making this her third season on the bike. By her own account, it started as something new to try and quickly turned into a full-blown obsession, and now a core part of her life, crashes, wins, and everything in between.
She’s not chasing a pro contract, she’s chasing good lines, good progression, and time outside with her dog, Whiskey, whether she’s deep in technical trail mountain bike terrain or lining up at amateur enduro races.
“For me, mountain biking is the perfect way to connect with nature and disconnect from the busy-ness of everyday life.” — Jenna Cheney
We’ve sent Jenna two bikes from our mountain bike range – the Collosus N8, an enduro mountain bike built for aggressive all-mountain days, and the Collosus TLE 0, a trail e-MTB built for riders who want pedal-assist power on demanding terrain. Between the two, Jenna’s covered for the kind of technical, year-round BC riding she’s built her following on.
Follow Jenna’s journey:
- Instagram: @jennacheney_
- Facebook: Jenna Cheney
Welcome to the team, Jenna. We can’t wait to see where the trail takes you!


