Whether it's climbing and going down steep trails or jumping high at bike parks. Enjoy your riding and discover yourself.


No hands, more tricks. With our robust and specific geometry-designed dirt jumper and BMX bikes, you'll go from ground to air and back again smoothly and safely.


Chasing for speed and against the wind, or fun Sunday club ride with friends around town; all you need is here.


Whether it's a fun tour with friends on gravel roads, or just keep riding into the unknown. Unlock yourself, it all starts here.


Bikes have given us a lot. It helps us to live a life that we can be happy with and proud of; so we want to share that and bring a healthy and joyful day-to-day routine.


These years, we have come further to build a smart living. We bring you our E-bikes, to take you to discover more trails, more loops, and discover future.


What's more lovely than the childhood memories? Ouch! Perhaps the one that crosses your mind right now is that first scar that you got while riding on a bike! But hey, it was also a lovely family time, the first taste of courage to learn how to get back on after falling off, and go on adventure with new friends. So, go get bikes for your kids, and see those beautiful things also happen to them.



Our journey began with our manufacturer PT Insera Sena in Sidoarjo, Indonesia, where we started out as a smaller Indonesian business. As one of the few global bike brands that owns our manufacturing facilities, we are able to engineer processes and maintain quality across all aspects of the manufacturing process since 1989 – from hand-welded frames and painting lines to our assembling facilities. 

However, we are more than just a bicycle brand and a manufacturer. We believe that cycling can transform lives, helping some to live a life they can be truly proud of, others to find their passion in technology, and some to discover their love for craftsmanship. So, we cast off rulebooks, head off the beaten path, and define our own. From a 6-hectare “kitchen” and a group of riders, we combine craftsmanship, knowledge, and technology to build close to a million bikes per year, which are owned by millions of people worldwide. 

We’re proud to be a part of the cycling community and committed to continuing to innovate and inspire.

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